QPac

Defining markets unlike ever before



Fast Tracking & Messaging Uptake 


The most sophisticated targeting tool... not for the faint-hearted



Quadrant Prioritization And Characterization (QPac) – 

Targeting and Strategy dictated by patients’ degree of responsiveness due to:

 
Individual Profile Description Juxtaposed with Activity:

Access
Psychological “wiring”
Interest level
Digital responsiveness
Engagement modalities
Emotions and/or benefits-based communications
Granular keywords
Ability/capacity
Environment
Influence by family, friends, healthcare providers
Financial/insurance considerations
Overall perceptions (including hormones vs. non-hormonal brands)
And much, much more...

 

Integration – QPac can stand alone or can be integrated with other market research already collected

 
Individual Profile Description Added to Current Data Resources:

Synergy - more robust information
Combined benefits-based and emotions-based decision-making capabilities
Greater opportunity for ROI
And more...

HEALTH INITIATIVES

Robert.Britting@theHIedge.com 

www.theHIedge.com

PO Box 575 Furlong, PA 18925

CONTACT: Robert Britting (609) 306-1078

RJ Dynamics, LLC does business as Health Initiatives