Predisposition Modeling (PM)
Imagine... knowing what, when, how and where your target audience thinks.
It used to be that we were limited to understanding simply where patients and HCPs fell in to the continuum of change process. Were they pre-contemplative or have they already made the decision to purchase a product for example.
Now... we have the ability to gain a much deeper understanding by evaluating how they are wired, whether they have the wherewithal to make decisions and their tactical proclivities (what tactics they prefer).
Once understood, only then can strategic decisions be made to encourage message and allow pharmaceutical companies to achieve their brand objectives.
Only Health Initiatives retains the experience to understand these issues and apply them to program and strategy development.
