BG Enterprises

Managed Care & Accountable Care Access & Marketing
Gary Gemian - Co-founder BG Enterprises

Gary is a Co-founder of BG Enterprises, a MCO/ACO service of Health Initiatives, along with Robert J. Britting, MBA. He is a highly successful Managed Care Marketing, Marketing, Sales professional, and has served on both the client and communications sides of the healthcare industry at senior levels.  He retains contacts within some of the largest MCOs in the U.S. and has developed advanced and innovative relationship-building programs on behalf of pharmaceutical companies. These endeavors have resulted in top tier placement - and long-term relationships - and successes for both organizations. Gary constantly stays deeply immersed in latest trends of that industry.  


  • Director of Marketing - Merck (Schering)
  • Managed Marketing Regional Director, Sales
  • Managed Marketing Business Development
  • Vice President, Management Supervisor, Managed Markets Communications - Interpublic Group

Client Sampling

  • Harvard Pilgrim
  • BCBS Massachusetts
  • Cigna
  • Emblem
  • Tufts
  • BCBS Massachusetts
  • BCBS Rhode Island
  • Empire BCBS
  • Medco
  • Express Scripts
  • CVS Caremark
  • Other MCOs

MCO/ACO/Disease Related Experiences

  • Affordable Care Act
  • Payer Channels
  • Multiple Disease States
          - Cancer
          - Diabetes
          - Respiratory
          - Cardiovascular
          - Metabolic/Endocrine
          - Biologics
  • Specialty Pharma
  • Medical Education
  • Marketing
  • Public Relations

Robert J. Britting Sr. MBA - President, Health Initiatives and Co-founder of BG Enterprises
  • Executive Director, Chief Healthcare Strategist - BI Worldwide
  • Marketing Director - Pharmaceuticals & Commercialization
  • Market Research Director - Pharmaceuticals
  • Vice President - Healthcare Divisions of Saatchi & Saatchi Worldwide & Foote Cohn Belding
  • More than 20 New Product Launches: Drugs, Devices, Diagnostics
  • Medical Professional, Hospital, Long-term Care, Consumer/Patient
  • More than 10 Relaunches: Drugs, Devices, Diagnostics
  • Launched Largest Healthcare Databases in the World
  • Founder PBM Company


  • More Than 10 Major and Midsize Pharmaceutical Companies
  • 5 Healthcare Healthcare Ad Agencies
  • Vendor Partners - Service Groups


  • Adjunct Professor - DeSales University - Graduate Marketing
  • Adjunct Professor - Gwynedd Mercy University - Graduate and Undergraduate Marketing


  • The African Institute for Medical Education (AIM) - Uganda, Africa - Accredited Medical Education Programs for Healthcare Professionals -