25 years of Advanced Brand Commercialization Experience... 


Consulting Services

  

We are there when you NEED us.  

 

 

We do AD HOC and longer term engagements.  When you need services and expertise, we step in, then...  

 

once we're done - and you're satisfied - we make ourselves available for future initiatives.  

Robert J. Britting Sr. MBA - President
  • EXECUTIVE LEVEL STRATEGIST - PRE AND POST ACQUISITION

    o Biotech/Pharmaceutical
    - Omni-channel: Sales, Marketing, Digital / Social, Enterprise & Operational Strategy; Market Research /      Analytics / Database / Segmentation, Tactical Development/Planning/Oversight/Outcomes, Tele-detailing - More than 30 Companies Since October 2017
    - Healthcare Professionals
    - Consumers/Patients
    - Animal - Human Health - Purina (Allergens)
    - Rare disease/Orphan Drug Specialist

    o Diseases/Categories/Conditions:
    - Oncology (Lung, Melanoma, Breast, Gastrointestinal, Pancreas)
    - HIV/AIDs, Diabetes (5 brands)
    - Female Health: Paragard, Mirena, Vaginal Rings
    - Hereditary Angioedema (Kalbitor)
    - Cardiovascular
    - Dermatology
    - Hemophilia A and B
    - Cholesterol
    - Pain
    - Migraine
    - Carpal Tunnel Syndrome
    - Allergy
    - COPD
    - More

    o Tactical: Best Practices - Segmentation, Artificial Intelligence, CRM, Digital, Web, Email, Tele-detail, Webcast, Dashboards, etc

    o Nutraceuticals/Supplements: Turmerics, Probiotics

    o Launches & Re-launches: Drugs, Devices, Diagnostics

    o Communications: Architecture, Former Senior Executive (2 Major Agencies)

    o Field Analysis - In-field Research, HCP Customer & Consumer Strategy

    MORE THAN 500 LINKEDIN ENDORSEMENTS by senior industry professionals


POSITIONS HELD:
  • Executive Director, Chief Healthcare Strategist - BI Worldwide
  • Marketing Director - Pharmaceuticals & Commercialization
  • Market Research Director - Pharmaceuticals
  • Vice President - Healthcare Divisions of Saatchi & Saatchi Worldwide & Foote Cohn Belding
  • More than 20 New Product Launches: Drugs, Devices, Diagnostics
  • Medical Professional, Hospital, Long-term Care, Consumer/Patient
  • More than 10 Relaunches: Drugs, Devices, Diagnostics
  • Launched Largest Healthcare Databases in the World
  • Founder PBM Company


Clients


  • More Than 10 Major and Midsize Pharmaceutical Companies
  • 5 Healthcare Healthcare Ad Agencies
  • Vendor Partners - Service Groups


Other


  • Adjunct Professor - DeSales University - MBA/Graduate Marketing
  • Adjunct Professor - Gwynedd Mercy University - MBA/Graduate and Undergraduate Marketing


Altruism


  • The African Institute for Medical Education (AIM) - Uganda, Africa - Accredited Medical Education Programs for Healthcare Professionals - www.AIMforProgress.org